Research Survey

Tool: Aerated/Mango Juice/Milk

In the heat of the afternoon we walked around with refreshments. Offering people a choice between the 3. Most of the adults chose Mango juice over Pepsi. When asked why, they said its fruit juice and is healthy. Children preferred Pepsi. None of them went for milk.

Tool: Scooter/Sports Bike/Normal Bike

We had three two-wheelers parked in a row. An Activa-scooter, a Yamaha Libero, and a sporty R-15. We asked people to pose next to whichever bike they preferred. While half liked the Activa and half wanted to pose on the cool, new R-15, nobody chose the old and in-between Libero.