Sunday, July 12, 2009

Enhancement

I decided to choose the flower vender (mentioned in previous post) because I saw scope for "improving" his business. First I looked at problems he might face.

Problems:
  • He has no form of advertisement. Only the plants on his cart, which does not give a clear indication that he is selling them. He might be just transporting them from one place to another.
  • There is no form of safety for the plants. Since he is using a cart which has no suspension or anything. Hitting a bump or a ditch in the road could spell disaster.
  • He said that he does not have a particular area to which he goes to everyday. He goes to random places and does not visit the same place too often. He mostly sticks to main roads.
  • Does not have any covering for the plants to keep them fresh. As he visits main roads and also comes from a village which is far away the plants catch dust and dont look appealing.

Change the routes to residential areas where he will have more scope for business. Add other services such as helping the clients garden the plants, and maintain the garden over time. This could be another source of long term income.
Create a board or poster which is placed on his cart to advertise himself. Otherwise he might look like a person who is transporting plants. Because he does not even scream "Plants for Sale" or something similar like how the vegetable vendors do.

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