Publicity

Survey

Process:
We conducted a survey that required rating the various service categories with respect to the level of their importance. The categories were:
1. Household Services
2. Travel Services
3. Food services
4. Information Services
This survey was conducted mainly with residents of SFS colony, Heritage Estate and Srishti students. On the final compilation and assessment of the survey data, we found that Information Service was a problem for residents on the whole.
‘Information Service’ talks of a source that provides things like contact details for various services/businesses/establishments that the local residents may require. It can range from anything between information of restaurants and eateries in the locality to a key maker to a beauty salon. The residents of Yelahanka require a common place/hub where this information can be accessed from. We chose to provide this information with the use of Post-Its. The basic idea was to collect many varieties of information and print it on Post-It booklets seeing as how they are practical, feasible and user friendly. After the initial production process is completed, these Post-Its will be given to various establishments that house a level of information exchange. This is where they will be sold to the residents that require it.

Finale Brief!

Brief:

Basic:
To enhance the availability of information relating to services that are specific to the Yelahanka area. Focuses on services and the knowledge of their contact information such that these services will be more accessible to the people who require them. In turn this ensures increased business potential for the service providers.

Process:
1. Conduct a survey to determine the kind of service information that is most required with respect to certain areas in Yelahanka.
2. Gather the required information and details with respect to the relevant service.
3. Locate a hub of information exchange from where this collected information may be accessed.
4. Create a final product which facilitates the distribution of the information.
5. Advertise the product and the various hubs where they may be found.

Movie Week

The Auto Driver - http://www.youtube.com/watch?v=GXui4qtCaF0

This movie is based on the persona & scenario we created earlier.

The Barber - http://www.youtube.com/watch?v=N160UZyiaVY

For this movie we went to a barber, and asked him general questions about his livelihood. It was very interesting to know about things like what happens to all the hair, what does he do with the blades and about different preferences among his customers for hairstyles inspired from movies. We learned a lot about him and have kept the documentary simple and straight forward like the barber himself.

Writing A Brief

ISO - International Organization for Standardization

History - Created on February 23rd 1947, with the headquarters in Geneva (Switzerland). Idea of standardizing started way back in the 1800's with Henry Maudslay, who started intracompany standardization of screw threads to reduce costs and allow for interchangeability.

Why - Created during WW1 to allow international trade of products and machinery, because incongruent standards can be barriers to trade.

(Example: You buy a table from Germany and one of the screws gets

rusted and breaks. To repair the table again you would need to get

screw all the way from Germany. ISO allows you to buy the screw

from here for a cheaper price)

Brief - To equalize and standardize sizes of machine parts so that people globally are able to purchase products and fix them using locally available parts.

(Idea of interchangeability, Globalization. Environmental regulations, greater marketability, higher quality of goods and services, increased levels of safety.)

Advantages - Leads to globalization of industries. Reduces cost. Helps environment.

Disadvantages - Globalization of industries produces market pressure in favor of phasing out minority standards. Minority standards may be indigenous, which uses locally available products.

Opportunity - This can be used to spread services and greatly improve global trade.

Threat - MNC's

Chennapatna

We went to Channapattana on a Sunday. Reached there and at first we had no idea where to go. We were told that all the factories are closed on sunday. So instead we made our way to the village, where we found a man working on making beads. It was really interesting the way he worked. We had no idea that that was how they got the shining surface through that magic colour stick. Since it was a Sunday, there was only one man there and so we interviewed him.

The rest of our class who had come to Channapattana, were staying the night over at Mr. Srinivas’s house so we decided to stay there too as it was not a problem with him. The next day after telling a brief history of the craft, he showed us his factory and took us on a proper tour of the village. Overall, it was quite an interesting experience.

Research Survey

Tool: Aerated/Mango Juice/Milk

In the heat of the afternoon we walked around with refreshments. Offering people a choice between the 3. Most of the adults chose Mango juice over Pepsi. When asked why, they said its fruit juice and is healthy. Children preferred Pepsi. None of them went for milk.

Tool: Scooter/Sports Bike/Normal Bike

We had three two-wheelers parked in a row. An Activa-scooter, a Yamaha Libero, and a sporty R-15. We asked people to pose next to whichever bike they preferred. While half liked the Activa and half wanted to pose on the cool, new R-15, nobody chose the old and in-between Libero.